Privacy.
Last updated: 18 May 2026
Fibe is an AI styling app for UAE consumers. This page explains what data we collect, why we collect it, and the choices you have. It is written to be readable, not lawyered. If anything is unclear, email hello@fibeapp.com.
What we collect
- Account information — name, email, phone, city, language, date of birth.
- Body photo you upload — used to analyse your colours and to generate personalised outfit images of you.
- Style preferences — aesthetics, occasions, modesty profile, sizes.
- Activity — outfits viewed, saved, generated, and items clicked through to retailers.
- Device and diagnostic data — app version, OS, error logs. No advertising identifiers.
How we use it
- To generate personalised outfit images and recommendations.
- To detect your colour palette and modesty preferences from your photo.
- To improve outfit quality and product matching over time.
- To process affiliate link click-throughs to partner retailers (we earn commission on purchases).
- To send you account-related communication. We do not sell your data.
Photos and biometric data
Your photo is treated as sensitive personal data under UAE Federal Decree-Law 45/2021. We:
- Encrypt every photo end-to-end (AES-256-GCM) using a key unique to your account.
- Store photos in a region with appropriate data protection. Cross-border transfers are made only with your explicit consent.
- Never share your photo with third parties beyond the AI provider strictly necessary to generate your outfit images.
- Delete your photo and all derived data on request — see "Your rights" below.
Cross-border data transfer
Some processing (AI vision, image generation) is performed by providers based outside the UAE. By signing up, you consent to this transfer. We sign data processing agreements with every external provider and apply contractual safeguards equivalent to UAE PDPL standards.
Your rights
You can at any time:
- Access the data we hold about you.
- Correct inaccurate data.
- Delete your account and all associated data, including your encrypted photo (we crypto-shred the encryption key, making the data permanently unreadable).
- Withdraw consent for biometric processing or cross-border transfer — though some features will become unavailable as a result.
- Object to processing and lodge a complaint with the UAE Data Office.
To exercise any of these rights, email privacy@fibeapp.com.
Retention
We keep your account data while your account is active. After you delete your account, we retain the minimum required for legal and accounting reasons (usually 30 days for backup expiry, longer where law requires).
Children
Fibe is not intended for users under 18. We do not knowingly collect data from minors.
Changes to this policy
We will email you and update the "Last updated" date if we change this policy materially.
Contact
Privacy questions: privacy@fibeapp.com
General: hello@fibeapp.com